Women of General Motors
Role: Creative Director, Producer, Designer, Animator, Talent
Agency: Weber Shandwick
This spec work for General Motors was created both as a teaching exercise for my junior staff as well as an experiment for new expressions of the GM brand. These were scrappy social-first pieces all focused on exploring the Women of GM.
Kathy Spec is advertising royalty in Detroit. We asked her about her storied career with Chevy and the impact she left on trucks.
GM is more than just the official vehicle of the Barbie movie. The two brands have a lot more in common than you’d think.
Helene Rother was one of the first women designers at GM, and we tell the story of how she changed car styling forever.
