Cadillac // Celestiq

Role: Art Director
Agency: Weber Shandwick
Production Vendor: Tibbs, Inc

This award-winning piece was a joy to work on as a lifelong Detroiter. There are mythic reputations about certain auto brands that are easy to take for granted (or even be skeptical of). But the Celestiq, Cadillac’s bespoke luxury electric vehicle, lives up to the brand’s reputation as “The Standard of the World.”

It was a joy coming up with how to capture the design process of this vehicle, and I got to direct the visual palette; rich neon colors bathing the vehicle inside of GM’s legendary Design Dome, while having the vehicle’s chief interior designer hold the raw materials in her hand as she speaks to the process.